Retail Is Marketing, Here's the Full Explanation!

When talking about retail or business, you will often hear this word. Retail is a business process that is close to our daily lives. Retail stores are places where many people shop for their daily needs. 

Since retail is a place where different products of different types are sold, salespeople or salespeople are their closely related customers, far from the end customer.

With a wide market coverage, the main target of retail is the final consumer in the supply chain. Therefore, retail is one of the most potential and profitable businesses in the long term. 

To better understand the retail system, let's discuss in more detail the ins and outs of retail and the long-term retail potential in Indonesia.

Retail Is? 

Sales or retail is the last part of the supply chain of a product, while marketing is the activity of selling a product or service to the final consumer who will use it. product the.

In other words, marketing or retail are activities related to products that consumers will use and not sell. Retail is very important in the supply chain because it helps consumers find the products we want.

Therefore, marketing plays an important role in economic activity, especially during the consumption period. If there are no shops, you can imagine how difficult it would be for us to find the products we need if we had to look for the products directly and buy products in large quantities.

Therefore it is also called wholesale business because it helps buyers to obtain goods individually to act as intermediaries between producer and consumers. 

Business Models And Examples 

Retail has many different categories divided by item. Some types of business are as follows.

Based on Products Sold 

In general, the division of the types of sellers is made into two types based on the products they sell, namely products and sales.

Retail sales are sales that combine various types of goods produced by different manufacturers. Trading This retail can take various forms such as department stores, specialty stores that sell certain products in retail, and retail that focuses on selling food and medicines.

Next is service retailing which offers services which are further divided into three categories, namely non-goods services, property services and rental goods services.

Based on Ownership 

Businesses are divided into three types based on the type of owner, the first is a type of business that has a licensing system where the business allows other people to open a business like theirs by selling their business license. another.

This event is a popular argument for there are many opening sellers with franchise programs to expand their market cover.

Second, there are types of companies or companies that are popular by companies with many products to build large businesses that have many businesses.

The latter is an independent retail business, namely a commercial business run by actors, both individuals/organizations that have nothing to do with other parties.

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From the Point of Sale 

Dealers are increasingly diverse and change over time. The first is the mall which is a building that houses various commercial shops.

In addition, strip developments are developing in Indonesia where this type of commercial land is connected to road access and parking.

In addition, many retailers are now using digital platforms and selling their products online. Therefore retail is a very popular form of business these days.

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