Binance Partners with the Brazilian Football Confederation

The world's leading blockchain and cryptocurrency infrastructure provider, Binance, became the exclusive crypto sponsor for four football tournaments organized by the Brazilian Football Confederation, Confederação Brasileira de Futebol (CBF).

A total of four football tournaments that are held by the CBF are Brasileirão Assaí, Brasileirão Female Neoenergia, Brasileirão Female A-2 and Brasileirão Female A-3. The partnership between Binance and the Brazilian Football Confederation will last for 3 years.

Later, the Partnership is targeting the Binance brand association into the tournament with plans to undertake fan token development, digital assets that offer interactivity and benefits and NFTs, among other projects.

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“The industry has been changing constantly in the digital and technology ecosystem. Country of Football fans already participate in fan tokens and NFT worlds; and, in this scenario, it is a great and innovative step to make this competition (Brasileiro Assaí, Women's Brasileirão Neoenergia, Women's Brasileiro A-2 and Women's Brasileiro A-3) linked to Binance, the global giant in this market. This is a strategic partnership for us, so that we can better understand the profile of Brazilian football fans, and help them fully connect with this competition," said CBF Director of Marketing and Commercial, Lorenzo Perales. Binance, Tuesday 10 May 2022.

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Changpeng Zhao, CEO and Founder of Binance said that this partnership is expected to bring positive impact.

“Sport is an important driver for inclusion in society. With football so intertwined with Brazilian identity and culture, our partnership with CBF is important to help expand crypto adoption and generate positive impact for our users, the crypto and blockchain community, and society as a whole in Brazil,” said CZ.

Binance announced that in March it had signed a Memorandum of Understanding expressing interest in the acquisition of Simpaul Investimentos, a Brazilian exchange authorized by the Central Bank of Brazil and Comissão de Valores Mobiliários (CVM). This was done as an effort to focus on developing the Brazilian market.

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It submits that a good transaction requires the approval of the regulatory authorities, including the Central Bank of Brazil.

In Brazilian sports, the company has also sponsored Paulistão Sicredi and Santos Futebol Clube.

In addition, Binance also supports the international sports scene by sponsoring the African Cup of Nations, the biggest football event on the African continent, and the European football teams Porto (Portugal) and Lazio (Italy), as well as partnering with Alpine, the F-1 team.