The world's leading blockchain and cryptocurrency infrastructure provider, Binance, is the exclusive crypto sponsor for four soccer tournaments hosted by the Brazilian Football Confederation, the Confederação Brasileira de Futebol (CBF).
The four football tournaments held by the CBF are Brasileirão Assaí, Brasileirão Female Neoenergia, Brasileirão Female A-2 and Brasileirão Female A-3. The partnership between Binance and the Brazilian Football Confederation will last for 3 years.
Then, the Partnership targets the Binance brand association into this tournament with plans to develop tokens for fans, digital assets that offer interactivity and benefits and NFT, among other projects.
“Industry has changed constantly in the digital and technology ecosystem. Country of Football fans already participate in fan tokens and the NFT world; and, in this scenario, it is a great and innovative step to make these competitions (Brasileiro Assaí, Women's Brasileirão Neoenergia, Women's Brasileiro A-2 and Women's Brasileiro A-3) linked to Binance, the global giant in this market. This is a strategic partnership for us, so that we can better understand the profile of Brazilian football fans, and help them fully connect with the competition," said CBF Director of Marketing and Commercial, Lorenzo Perales. Binance, Tuesday 10 May 2022.
Changpeng Zhao, CEO and Founder of Binance said that this partnership is expected to have a positive impact.
“Sport is an important driver for inclusion in society. With football so closely tied to Brazilian identity and culture, our partnership with CBF is important to help expand crypto adoption and generate a positive impact for our users, the crypto and blockchain community, and society as a whole in Brazil,” said CZ.
Binance announced that in March it had signed a Memorandum of Understanding expressing its interest in the acquisition of Simpaul Investimentos, the Brazilian exchange authorized by the Central Bank of Brazil and the Comissão de Valores Mobiliários (CVM). This was done as an effort to focus on developing the Brazilian market.
It stated that a good transaction requires approval from regulatory authorities, including the Brazilian Central Bank.
In Brazilian sport, the company has also sponsored Paulistão Sicredi and Santos Futebol Clube.
In addition, Binance also supports the international sporting scene by sponsoring the Africa Cup of Nations, the largest football event on the African continent, and the European soccer teams Porto (Portugal) and Lazio (Italy), as well as partnering with Alpine, the F-1 team.