Content Writing: SEO Friendly for Articles/Blog Posts

The Importance of Article Content

Here are some reasons why articles are important:

• Articles will be a source of information

When the article content is interesting and able to educate readers, they will use it as the main reference for finding information.

• To Promote Products

Creating articles about products or services offered by a business can be a soft-selling strategy. 

Namely by identifying what problems consumers or potential consumers are currently facing, then through articles providing various tips and solutions for them.

• Making the Website Up to Date

The reason why articles on websites are important is because the Google search engine likes fresh websites with new and quality content.

• Bringing Traffic to the Website

Websites with quality article content will occupy the top ranking on the Google search engine results page, and this will mean that articles that are ranked at the top will usually be clicked on a lot and bring in a lot of traffic.

• Increase Conversion on Websites

Articles can be used to get visitors to do what they want through CTA sentences.

Also read: General Guide: Content Writer [Second Guide]

Types of Article Content

The following are the types of article content you need to know:

• Cornerstone/Pillar Articles

Cornerstone/pillar articles are articles that form the main backbone for other articles in a blog. So cornerstone articles are usually long and detailed. 

Various things that are usually included in cornerstone articles include the type of product/brand or service, insight, and other important facts related to the product/brand.

• Listicle Articles

This type of article is very popular with the audience because it presents facts in the form of a list. 

The loose, to-the-point format is perfect for people who want to read while doing other things in their free time.

• Tutorial Articles

By presenting relevant tutorial article content, you will get two benefits at once. 

Firstly, consumers will follow and open the website, secondly, a content writer can position themselves as an expert among competitors.

• Infographic Articles

Infographics are the presentation of complex data in the form of diagrams or images that are pleasing to the eye. 

If a content writer can design or has a reliable graphic design team, this could be a powerful weapon for completing website articles.

Articles that consist of descriptions and infographics as explanations are usually the most solid combination for a series of articles on a website. 

• Case Study Articles

Usually the form of this type of article is testimonials from previous users, success stories on how to build a brand from scratch, the vision and mission of a brand, and the like.

If we take an example from the world of games, for example how a gamer can complete an adventure game in less than 24 hours, whereas normally other gamers complete the game in more than 3 days.

Of course, there are tips that are not yet known to the public so that the game can be completed in a short time, that is what will be discussed later in the article.

This article aims to introduce who and what the brand is so that it can make a good impression on the audience. 

• White Papers

White papers are documents usually in PDF format that are included to emphasize the credibility of a brand. 

Usually the contents of this article are very detailed, from data to important information, so the length can reach more than 10 pages.

SEO Basics for Content Writers

The following are the basics of SEO that must be mastered to become a Content Writer:

• Finding Relevant Keywords

A content writer must be able to identify relevant topics to then write about on the website. 

Then, also plan what things people might look for in a Google search that could bring up your product or service.

You can use the help of the SEO tools that we previously provided information about in the previous guide.

Also read: Fundamentals/Introduction to Content Writing [First Guide]

• Determining Keywords Based on Search Intent

If you have found keywords that have the potential to attract visitors to the website, then the content writer needs to re-identify these keywords based on search intent. 

Search intent can be interpreted as the user's intention/purpose/goal when typing keywords into a search engine. Surely each user has their own goals, right?

There are several types of search intent that you generally need to know, namely:

• Informational

You must have wanted to find information when opening a search engine, such as information about someone's biography, new things such as digital marketing, SEO, and others. Usually you will type very specific keywords, such as: how to care for smartphone batteries; learn SEO for beginners; and others.

• Transactional

This type of search intent is more directed towards the desire to buy/transaction. You must have also typed the name of a brand or item into a search engine, then what appears in the search results is usually e-commerce/marketplace.

Those of you who intend to make a transaction at least already know what you want to buy along with the specifications and price range. So, you will be immediately directed to keywords with transactional intent. Some examples include: buy iPhone 15 Pro Max; Cheap MLBB Diamond Top Up; and others.

• Navigational

Maybe you've ever wanted to search for a certain site, but don't know the original domain? If so, you fall into this type of search intent.

For example, you might want to search for the VCGamers News site, but you don't know for sure whether the domain is .co.id, .net, or .com.

To make your search easier, just type the keyword "VCGamers News" in the search engine, and the search results will show the VCGamers News website at the top of the search.

• Commercial Investigation

In commercial investigation you can be interpreted as making a decision before buying something.

You may often look for reviews of an item first before buying it.

Or you are looking for a comparison of brand X vs brand Z to determine which one is better.

Here are some examples of keywords with commercial investigation intent: best 3 million smartphone; iPhone 14 vs iPhone 15; Xiaomi 13 review.

• Create a Content Plan

Content writers can create content plans like the following: 

• Create primary keywords and their derivative keywords;
• Content format, type and angle;
• Subtopics that are relevant to the content being created.

• Start Writing

Once everything is finished, you can start writing. As a content writer, you must know what to do, namely:

• Create content naturally with audience adjustments;
• Use vocabulary and choose diction that is easy for the audience to understand.

Also read: Article Processing Tips for Content Writers [Third Guide]

Tips for Writing SEO Friendly Article Content

As a content writer, you need to know tips for creating SEO friendly articles, here's how:

• Do Keyword/Keyword Research
• Understand User Intent
• Take a Unique Point of View
• Pay attention to the article structure
• Pay attention to the Opening Part
• Use Short Paragraphs
• Use the Inverted Pyramid Technique
• Write Focused Articles
• Distribute Keywords Appropriately
• Use Conjunctions
• Insert Internal Links and External Links
• Add Visual Content
• Image Optimization (complete alt text, image title and caption)
• Use Headings and Subheadings
• Try to optimize the article length
• Pay attention to the technical components of the blog (meta title, meta description, etc.)
• Take Advantage of SEO Plugins
• Make sure there are no writing errors
• Consistently Publish Articles
• Don't forget to promote the article

Wow, congratulations, you have read all the guides we provided, now is the time for you to write articles in the SEO Content Writer Contributor Program – VCGamers News.

Don't miss the opportunity to get EXTRA POINTS of hundreds of thousands of rupiah and e-Certificates, come on create an account/login VCGamers News Contributor now!