Meet Douyin, the TikTok App Specifically for Chinese Citizens
TikTok becoming one of the most widely used video sharing platforms today. Not without reason, this application is a gathering place for creators to share video tutorials, vlogs, and unique facts.
However, not many people know that in China, the TikTok version is known as Douyin. Although both applications are developed by the same company, ByteDance, Douyin is specifically designed for the Chinese market and has quite striking differences.
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Through this article, you will be invited to get to know Douyin more deeply, starting from what makes it unique and how popular it is in the digital world. Let's read it to the end!
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Getting to know Douyin
Douyin is a short video sharing app created by ByteDance that was launched in September 2016. Initially, the app was only available to users based in China.
As its popularity continued to increase, ByteDance finally decided to release the Douyin app globally under another name, TikTok, in 2018.
Although it has the same features as TikTok, namely creating, sharing, and watching videos from recommendations, Douyin has differences in terms of servers, services, and also community guidelines.
Key Differences Between Douyin and TikTok
Furthermore, here are some of the main differences between Douyin and TikTok that you need to know:
Separate Server
The first difference, Douyin and Tiktok have separate servers even though they are both from ByteDance. Meanwhile, Douyin can only be accessed in China and is operated on a local server in accordance with strict regulations from the Chinese government regarding the internet.
On the other hand, TikTok uses dedicated servers located outside China to serve the international market.
Features in E-commerce
Similar to TikTok, Douyin also allows you to buy products that appear in videos without having to leave the app. However, Douyin has stronger integration with local digital services such as payment apps and social platforms in China.
Special Content Restrictions
Due to China's strict internet censorship rules, content appearing on Douyin will first undergo a review to ensure it meets government standards.
Of course, this is different from TikTok, which has greater freedom in terms of content variation, although it must still comply with community rules.
Local Ecosystem
Lastly, Douyin has an integrated local service ecosystem, ranging from ticket bookings, restaurant reviews, to local tourism promotions specifically for users in China.
In this way, Douyin is more than just a video sharing app, but also a lifestyle support platform.
Douyin's Popularity in China
Meanwhile, Douyin can quickly become part of the digital culture of people in China. In fact, many people from various circles, from young people to old people who use this application.
Moreover, Douyin has also become an important platform for content creators, companies, and also governments in conveying messages or promoting products.
According to statistics, Douyin has more than 700 million daily active users, making it one of the largest video-sharing digital platforms in China.
In terms of e-commerce, Douyin has also seen an increase in users who aim to market local products via the internet. With an integrated local ecosystem, this application also participates in the development of local products in China.
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That's some information you can get to know Douyin better. That way, you can find out about digital developments from local to international.
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