Ruby Play Button: Definition, List of Recipients, and Salaries!

Ruby Play Button: Definition, List of Recipients, and Salaries!

Ruby Play Button is every content creator's dream YouTube who want to reach the peak of their career.

This award is given exclusively to channels that have managed to collect 100 million subscribers, an achievement that only a few people in the world can achieve.

Who are the recipients of this award and how much do they earn? Let's discuss it further!

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What is Ruby Play Button?

The Ruby Play Button is a special award given by YouTube to creators who have reached 100 million subscribers.

This play button not only symbolizes great success, but also exclusivity because only a handful of creators are able to achieve it.

This play button is also designed with a unique special design and sometimes reflects the identity of the recipient channel.

For example, PewDiePie received this award with a shape that resembles his signature symbol, while other channels such as T-Series received it with a different design.

YouTube Reward Levels

Each award has a different exclusive design and value. Here are the levels of awards in YouTube.

Silver Play Button

• Criteria: 100,000 subscribers
• Design: Made of silver metal with the YouTube logo engraved on the surface.
• Meaning: The first award given to creators who have successfully built a significant audience.

Gold Play Button

• Criteria: 1 million subscribers
• Design: Larger than the Silver Play Button, made of gold-colored metal.
• Meaning: Symbolizes a creator's success in reaching an audience on a global scale.

Diamond Play Button

• Criteria: 10 million subscribers
• Design: Triangular button shape with transparent crystal material surrounded by a metal frame.
• Meaning: Signifies extraordinary achievements in the world of YouTube.

Ruby Play Button

• Criteria: 100 million subscribers
• Design: It does not have a standard shape, the design is specifically tailored to the identity of the recipient creator. For example, PewDiePie got it in the form of his channel logo.
• Meaning: This award is very exclusive because only a handful of creators have achieved it.

Red Diamond Play Button

• Criteria: 100 million subscribers (replaces Ruby Play Button in 2019)
• Design: Red crystal play button with premium metal frame.
• Meaning: This is the highest award on YouTube that signifies a creator's dominance on the platform.

Owner Ruby Play Button 2024

Since its launch, only a few YouTubers who managed to get the Ruby Play Button. Here is the list of them:

PewDiePie

This gaming and entertainment channel was the first to receive the Ruby Play Button in 2016. PewDiePie is known for his Let's Play content and signature humor.

T-Series

This music channel from India is the first channel to dominate subscribers from the corporate segment.

Cocomelon

This children's educational channel achieved this because their content is appealing to children all over the world.

MrBeast

Known for his epic challenges and huge donations, MrBeast continues to break records in the YouTube world.

Indian Set

This entertainment channel from India won this award thanks to their popular TV show content.

This award is a testament to the hard work and creativity of the creators in building such a large audience.

How Much Does a Ruby Play Button Receiver Get?

There is actually no specific information regarding the salary of the recipients of this award, but here is information regarding awards and YouTuber income.

Revenue from Advertising (AdSense)

Creators with over 100 million subscribers can earn hundreds of millions to billions of rupiah per month just from ads displayed on their videos. This income is influenced by the number of views, content niche, and viewer location.

Sponsorship Cooperation

With a large audience, famous brands often offer them exclusive partnerships. The value of this sponsorship can reach tens to hundreds of thousands of dollars (billions of rupiah) for each video.

Merchandise Sales

Many creators like PewDiePie and MrBeast sell their merchandise, which adds up to billions of rupiah per month. Products like t-shirts, hoodies, or accessories are often a fan favorite.

Additional Platforms

In addition to YouTube, big creators are also active on other platforms such as TikTok, Instagram, and Twitch, which provide additional income through live streaming, donations, and advertising.

According to estimates, the annual salary of award recipients such as MrBeast or T-Series can reach $30 million to $50 million (around Rp450 billion to Rp750 billion) from all their sources of income.

Actually, YouTuber income can be calculated using the RPM (revenue per impression) formula, which is (income/number of page views) x 1,000. YouTuber income can also be calculated based on the number of ads displayed on their uploaded videos.

Their income is fantastic, up to billions of rupiah every month, thanks to AdSense, sponsorships, and their own products.

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