3 Techniques for Promoting Game Tournaments on Social Media

This time we will review social media promotion techniques to promote game tournaments. This will make it easier for those of you who want to promote the tournament that you created.

Playing video games is one of the most popular activities worldwide. Millions of people around the world play video games and experience the deep lore, engaging gameplay, and much more they have to offer.

However, sometimes that's not enough and gamers feel like competing against each other in tournaments. 

As a tournament organizer, you certainly want to ensure that the tournaments you organize attract the best players to participate in the event and inspire lots of fans to attend.

This is very possible by promoting your game tournament effectively. Since you are dealing with digital media, you should promote digitally and also use social media. 

Your target audience is certainly using digital devices and hence, will be spending time on social media. 

Here are some techniques and ways you can use to promote your game tournament on social media.

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3 Game Tournament Promotion Techniques on Social Media

You can promote game tournaments on social media easily. There are several game tournament promotion techniques that you need to know.

Here are 3 game tournament promotion techniques on Social Media:

Use a Logo in Your Posts

When you're creating social media posts, you need something that makes you instantly recognizable to game fans.

This will be something you can use as your profile or page picture as well.

What's that? The answer is the game logo. 

A logo is a form of digital business card that will set you apart from other accounts. Whenever a gamer sees the logo, they will instantly recognize it as a tournament and will engage with the post.

To make such a logo, you can use PosterMyWall’s gaming logo maker. It has an easy-to-use design interface that you can use, regardless of your graphics designing ability.

You can also use this logo on post graphics and make it more official.

The uses of such a logo are limitless and you are only limited by your imagination. Use it creatively and gamers will surely flock to your posts.

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Teasers

One of the best ways to build hype for a tournament is to upload a teaser ahead of the day of the event. 

This can be anything from competitor profiles to short clips from past tournaments you may have hosted. 

The goal is to show happy moments when people are having fun, which will inspire more people to register and attend the event.

Instagram, Facebook and even YouTube are excellent platforms for this purpose as they support short form video content. 

You can upload teasers in 'Reels' and 'Story' on Instagram and Facebook. YouTube has 'Shorts' which also allows you to post teasers there.

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Use Famous People for Content

Ideally, you want the game's biggest personalities to participate in your tournament as competitors. 

Reach out to famous gamers and streamers and ask them to appear in your social media posts. Short clips, written messages you can share, or even a greeting from their own account can work.

This will help in bringing the audience to the tournament. They will not only attend and watch the competition, but also be able to compete.

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Putting Up Posters

People nowadays, especially gamers, don't have time to read posters stuck on the wall. They prefer short content that gets the message across in the shortest time possible. Thus, you will use the poster to convey the message. 

This poster will have content that describes a tournament along with important information. The registration process, competition date, venue, prize money and more should be written on the poster in as few words as possible.

You can easily create video game posters with PosterMyWall's poster maker. You can also find hundreds of professionally made templates there that will give you a head start for making posters. Because there is a basic structure, it will save time and effort.

This example shows Call of Duty tournament being held in which gamers can participate in it. 

In this case, the free registration that gamers can make by visiting the website mentioned in the Poster post features a minimalistic design with very little text, a thematic background image of the game in question, along with the logo. 

The logo and images are enough for gamers to recognize the game to make it hype for them. They will then engage with the post and follow the link provided to register for the event.

Gamers love to test their mettle, prove that they are the best at it games, and winning prizes in the process. So they will most likely be happy to sign up for your tournament. 

However, to take it there, you need to promote and attract these gamers and their audience. 

After all, nothing tournament complete with a rousing audience. The techniques listed above are simple yet effective in attracting a large number of people to an event. Follow and do it for your game tournament.

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