Logo Font
Play Bold font family is a typeface that is only used for brand and product logos.
Brand Font
Rajdhani is the brand's main typeface used only for digital and print.
Bold rajdhani should be used for all headlines, while normal and medium rajdhani are best used for body copy. This font also provides editing accessibility for non-creative teams and individuals.
Secondary Typeface
Poppins Font Family is a secondary typeface if the primary typeface is not available.
Bold poppins should be used for all headlines, while regular poppins are best for body copy. This font also provides editing accessibility for non-creative teams and individuals.
Readability & Clarity
Readability and clarity are about the ease with which the eye can recognize writing. More attention must be paid to letter size and hierarchy so that the letter design is not complicated, so that the writing can be more easily identified.
Line Length
Line Length is the number of characters per line. This should allow the user's eyes to easily see from the end of one line to the beginning of the next line. The range is set from 37 to 70 characters.
Leading
Have a perfect start it is very important that it can be read well. Making it too close or too far away will affect the quality of the reading experience.
Rags
When writing long paragraphs, work with a content strategist to find ways to streamline them.
Simplicity
We strive for simplicity. Avoid using multiple styles on the same paragraph as it can ruin the reading experience.
Alignments
Alignment type controls how text positions itself in the layout. Generally, we set the alignment according to the type of copy.
Alignment should be to the left if the copy is a paragraph and keep the copy centered for short statements.
Alignment type also controls how text positions itself in the canvas layout.
On a landscape canvas, keep the copy on the left or right. For portraits, up or down.
