Principle
Relate
Our illustrations need to be relevant, we can include gaming or pop culture references and everyday situations.
Simple
Our illustrations should be easy to understand, use simplified shapes of objects and avoid too much realism.
Expressive
Our illustrations must depict situations clearly through the expressions of characters or objects that represent emotions.
Guideline Shape
Our Illustration Shapes are designed to be simple and stylish so it is easy to understand what object is represented.
The illustrations use a consistent style and include clear labels for each part of the object.
Overall, this guideline was created to be easy to follow for anyone who needs to understand how to use or assemble an object.
Color Guideline
There are various colors, we have determined the brand color palette to depict the illustrations. For consistency, just use this color palette.
Type
Spot Illustrations
Used to describe information or stories through objects or characters.
Logotype
Used for campaigns, events, or special features. The logo type must represent the campaign or event
Badges
Used to illustrate simple points or information.
In App
Our illustrated story tells you what is happening in the app, our mascot Vicimon will show his expressions based on how he feels about the situation.
The illustrations include mascots, space environments, and overlapping shapes.
